Short Thoughts on NXT Expanding to Two Hours

In my opinion, the growth of the NXT brand was inevitable and in 2019 pro-wrestling is one of a handful of programs that draws consistent ratings every week. Live programming continues to be popular. 

This isn’t a pissing contest with NFL owners, yet. If AEW is successful in the fall, I predict AEW will have second show or another wrestling product will be on national TV or ESPN+ by the end of 2020. WWE is on a decline in many categories of product to support their business. Merchandise sales are down and more consumers choose to go to sites such as prowrestlingtees.com or Hot Topic for merchandise.